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OUR POLICIES
The Brake Group (“Group,” “we,” “us,” or “our”) recognizes that privacy is of great importance to individuals everywhere – our client, website visitors, product users… everyone. This is why we take your privacy seriously. This Privacy Policy is in addition to the The Brake Group Terms and Conditions of Use.
What This Policy Applies To:
Your privacy is important. This Privacy Policy (“Policy”) explains how we protect the privacy of information collected through this Site. The Policy describes that PII may be used, to whom it may be disclosed, and how it is safeguarded. Unless indicated otherwise, this Policy applies only to PII collected through The Brake Group’s websites, microsites, or mobile sites where this Policy is displayed or linked by us (the “Site”).
What This Policy Does Not Apply To:
The Site may contain links to other websites and use of third-party software. The Brake Group is not responsible for the privacy practices or the content of third-party websites, policies, or practices.
Changes To Our Privacy Policy:
Updates to this Policy are effective immediately when posted at www.AmberBrake.com. You should review this Policy regularly to ensure you agree with any changes. Your use of the Site constitutes your consent to the terms of this Policy. If you cannot or do not consent to the terms of this Policy (as it may be revised from time to time), you must not use this Site.
Our policy is to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ PII, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you and for periodically visiting our website and this privacy policy to check for any changes.
INFORMATION WE COLLECT
Information Collected Directly From You:
You can visit The Brake Group’s website without providing any personally identifiable information ("PII") other than the information we collect automatically.
You may choose to give us PII in various situations. For example, if you create an account at the AmberBrake.com website to contact us for information, book an appointment, respond to surveys, subscribe to receive information, or register for webinars, conferences, and other events, then this applies. In such circumstances, you will be asked to provide certain PII, including your name, address, email address, company, position, physical address, telephone number, and preferences.
In addition to using PII you provide to us to facilitate the foregoing activities, we may also use such information to update your contact information to receive subscription information; update and manage your preferences in connection with your subscription account; provide service, whether in response to a request or following up on an inquiry; improve our website; improve how our services are offered on our website; improve the interactions visitors have with our website; and market services that may be of interest to you. We may also use the information you provide to us for any other purpose for which you provide it or in any other way we describe when you provide the information.
We may also conduct research on our users' demographics (e.g., age, gender), interests, and behavior based on the information provided to us when making a purchase, from surveys, and from our server log files. We do this to better understand and serve you. This research is compiled and analyzed on an aggregated basis to prevent the identification of PII relating to any one individual. We may share this aggregated data with our suppliers.
Once you create an account, you can visit your profile on the AmberBrake.com website at any time to add, edit, or remove PII, such as your first and last name. If you decide to provide PII, you are telling us that this information is true and accurate and that you are authorized to provide it.
Information We Collect Automatically:
We collect standard information about The Brake Group users such as IP addresses, browser type, operating system, what you searched for, referring and exit pages, the dates and times of visits, and other site usage behavior ("Site Visitation Data"). Site Visitation Data is used to administer the site and provide general statistics regarding using The Brake Group’s website. We may also use Site Visitation Data to display advertising or send targeted email marketing messages you may find interesting and to suppress advertising that might not interest you. Specifically, we collect the following:
Biographical Information:
When you visit the Site, we may automatically collect information about you, such as your gender, age, and online interests.
Navigational Information:
We automatically collect information related to how you got to the Site, such as the site from which you came, the site to which you navigate after leaving our Site, what pages you visit on the Site, how long you stay on pages, how many pages you visit, and if you complete any forms on the Site. Some of this information is anonymous, as it does not permit us to identify you personally. However, we may associate this information with your PII if you provide it or have provided PII to us.
Technical Specifics:
We automatically collect information related to the technology you used to access the Site, such as the type of device (mobile, desktop, laptop, tablet, etc.) you used, the brand of device you used, the internet browser you used, and the service provider and network used to access the Site.
Cookies, Flash Cookies, Clear gif files & Web Beacons:
The Site may also use cookies, flash cookies, clear gif files, web beacons, and other technologies to recognize users, customize their experience, or target marketing.
A cookie is a small text file a website’s server places on a user’s computer, mobile phone, or other device. The cookie transmits information about the user's browsing activities to the website’s server. This includes pages and content viewed, the time and duration of visits, and what links a user may have clicked on the Site. Cookies can also recognize users and maintain data related to a particular individual, including passwords. In some contexts, such as where several separate websites participate in a network, cookies can track a user across different sites. Cookies are used as a standard practice by many sites. Certain features of our Website may use locally stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings used for browser cookies. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or [opened an email] and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Our privacy policy does not cover the use of cookies by our third-party partners and vendors, affiliates, tracking utility companies, and service providers. Our partners, affiliates, tracking utility companies, and service providers use session ID cookies to make it easier for you to navigate our site. We do not have access or control over these third-party cookies.
If you prefer not to accept cookies from our Site or any third-party service provider or other website, you can modify the settings in your browser. You may refer to your browser’s online help feature or user manual for instructions on how to do this. If you refuse to accept cookies, it is possible that some portions of the Site may not function as intended.
Tracking Technologies:
This website uses technologies like cookies, tags, scripts, and logs to capture details specific to your browsing patterns when you visit our website pages. We use third-party analytics packages to make sense of this data and understand how users interact with our site. None of the information collected is personally identifiable.
Analytics Software:
We use various analytics software, all of which operate similarly. These applications are technology services that help us better understand your experiences on this website (e.g., how much time you spend on which pages, which links you choose to click, what you do and don’t like, etc.), and this enables us to build and maintain our service with user feedback. These services use cookies and other technologies to collect data on your behavior and your devices; in particular, device IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website. They store this information in a pseudonymized user profile. Neither they nor we will ever use this information to identify individual users or to match it with further data on an individual user.
USE OF PERSONAL INFORMATION (PII)
We will treat your PII as confidential and will not share it with third parties without your permission, except in the limited circumstances described below.
We may provide your PII to third parties to operate our business, deliver, improve, and customize our client services, send marketing and other communications related to our business, and for other legitimate purposes permitted by applicable law or otherwise with your consent. Third-party companies are authorized to use your PII only when necessary to provide these services to us. It is our practice to require such third parties to handle information in a manner consistent with our policies. These third parties may include the following entities.
Vendors:
We may provide your information to vendors who help us do things like provide services features, monitor site activity, maintain databases, and assist us in hosting microsites and mobile websites where you may provide PII about yourself and others you know and where they may observe information about you in the same way as described above. We also use third-party vendors to provide services related to hosting the Site, removing repetitive information from our user lists or accounts, providing technical support, processing and storing your information, and updating your information records in our database (including both physical address and email address verification), and sending or coordinating the sending of marketing communications on our behalf.
Currently, The Brake Group uses several third-party vendors, including Google Pay and Godaddy’s payment tool. Each has its own privacy policy, which can be found on its sites, as it may be updated from time to time. By using our website, users acknowledge not only our privacy policy but also the privacy policies of our third-party vendors, like Google Pay and GoDaddy.
Law Enforcement and Regulators:
We may disclose information about you with outside companies, organizations, or individuals if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process, or enforceable governmental request; detect, prevent, or otherwise address fraud, security or technical issues; protect against harm to the rights, property, or safety of our business, our users, or the public as require or permitted by law; and enforce our rights.
Further, in certain circumstances, PII may be subject to judicial or other government subpoenas, warrants, or orders. Therefore, when we believe in good faith that the law requires it, we may disclose personal or other information to regulatory or government bodies, courts of law, tribunals, and law enforcement bodies to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Other Third Parties:
We may provide your information to persons or entities in connection with our business operations, such as to our auditors or counsel, or in connection with a major change in our business (such as an acquisition), provided such persons or entities are subject to obligations to keep the information confidential and use the information only for the purpose we offered it to them.
Marketing:
The information you provide on the Website may also be used by us and selected suppliers or partners for marketing purposes, such as when you subscribe to receive marketing communications or newsletters. Before this information is collected, we may offer you the opportunity to choose whether or not to use your information in this way. You may choose to stop receiving our marketing communications by opting out by following the unsubscribe instructions included in those communications, accessing the marketing preferences on your account settings page, or contacting us at info@amberbrake.com.
SECURITY OF PERSONAL INFORMATION (PII)
The security of your PII is important to us. We intend to protect the PII entrusted to us and treat it securely following this Privacy Notice. We follow generally accepted physical, administrative, and technical safeguards to protect your PII from unauthorized access, use, or disclosure.to protect the PII submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or method of electronic storage is one hundred percent secure, and we cannot guarantee its absolute security. Any transmission of PII is at your own risk. We are not responsible for circumventing any privacy settings or security measures on the Website.
Please note that emails and other communications sent to us through the @amberbrake.com email addresses are not encrypted. We strongly advise you not to communicate any confidential information, including PII, through those addresses.
Retention of Personal Information (PII):
We will retain your PII as needed to fulfill the purposes for which it was collected. We will retain and use your PII as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, and enforce our agreements.
CHILDREN UNDER THE AGE OF 15 OR UNDER THE LEGAL AGE TO FORM A BINDING CONTRACT
Our Website is not intended for children under 15 years of age or under the legal age to form a binding contract, whichever is higher. No one under age 15 may provide personal or otherwise information to or on the Website. We do not knowingly collect personal information (PII) from children under 15. If you are under 15, do not use or provide any information on this Website or on or through any of its features/register on the Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn we have collected or received personal information (PII) from a child under 15 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 15, please get in touch with us at info@AmberBrake.com.
LINKS TO OTHER WEBSITES
We work with responsible third parties. While you are using the Site, you may be linked or directed to other third-party sites outside of our Site that are beyond our control. Each of these third-party sites may have a different privacy policy and set of practices than we have. Please be aware of and carefully review these sites' privacy policies and practices. We are not responsible for any actions or policies of such third parties.
SOCIAL MEDIA FEATURES AND WIDGETS
Our Site includes social media features, such as Facebook, LinkedIn, etc., with a button(s), widgets, or interactive mini-programs that run on our site. These features may collect your IP address and which page you visit on our site, and a cookie may be set to enable the feature to function properly. Social media features and widgets are hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the company's privacy policy.
EMAIL PREFERENCES
If you sign up to receive email, you may receive emails from The Brake Group. You may unsubscribe from these emails by following the removal instructions.
YOUR DATA PROTECTION RIGHTS
Applicable data protection laws may give you the right to control our use and processing of your PII. These may include the right: (i) to request access to and a copy of your PII; (ii) to object to processing of your PII or to request rectification or erasure of your PII; (iii) to restrict processing of your PII; and (iv) to the PII data portability. Where we are using your PII with your consent, you also have the right to withdraw your consent at any time, though this will not affect our uses of your PII before withdrawing your consent.
To exercise any of your rights, please contact us at info@AmberBrake.com. We will consider and act upon any such requests in accordance with applicable data protection laws and may ask you to verify your identity to help us respond efficiently to your request.
You also have the right to raise questions or complaints with your applicable national data protection authority at any time.
Periodic Updates:
Please check this page for periodic updates on our policies regarding any personal information you've provided via our website. Thank you for visiting us online. We appreciate the opportunity to serve you.
Security:
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. All information sent to this site is protected by SSL session (https://), the industry standard in protecting against third-party disclosure.
CONTACT US
If you have questions or concerns about this Policy and/or practices, please feel free to email us at info@AmberBrake.com.
Amber Brake, JD, MHA, FACHE, CHC
Copyright © 2024 Amber Brake - All Rights Reserved.
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